Apple's first reality TV series called Planet of the Apps will center around application developers looking to gain notice from venture capitalists. 100 hand-picked participants will get the benefit of the three business-minded mentors. Gwyneth Paltrow, Will.i.am, and investor Gary Vaynerchuk have joined the upcoming show to serve as the mentors and advisers. In addition to serving as mentors, both Paltrow and Will.i.am will executive produce the Shark Tank style reality show. Filming is expected to start later this year.

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