Wow, Apple unveils a slew of new products and features at the Bill Graham Civic Auditorium in San Francisco, so here is a rundown of everything that you need to know from Apple's Event today.
New Apple Watch
Starting off the event, Apple makes it clear to not forget about their smartwatch today, in fact, it gained new colors, new straps and an update to the watch's operating system. Gold and rose gold have been added to the watch matching the company's line up phones. Some stylish new straps from designer Hermes have been added to it's selection of bands as well. There have been some new additions to the apps that can be used with Apple watch as well as access to some third party apps with the update of WatchOS 2 available to download this September 16th.
iPad Pro
Apple CEO Tim Cook takes to the stage in San Francisco with a statement simply saying "The biggest news in iPad, since the iPad." Unveiling a massive 12.9-inch tablet. It is big, powerful and available November starting at $799 for the 32GB WiFi only model.
- 12.9″ screen with a 2,732 x 2,048 display
- 6.9mm thin, weighs 1.57 lbs
- Powerful new A9X chip, which is 1.8x than the A8 before it.
- Powerful four speaker audio
- 10-hour battery life
- 8MP iSight camera
- Touch ID
- $799 for the 32GB model
- $949 for the 128GB model
- $1079 for the 128GB LTE model
Along with the iPad Pro, Apple also introduced a couple of familiar yet obvious new accessories for the giant tablet. The Apple Pencil which is essentially a stylus that allows users to write or draw like a pencil. Meaning, different levels of pressure will draw lines of different thickness. Drawing at different angles will also change the level of shading. Apple states it is accurate “to the pixel.” The Smart Keyboard is a physical keyboard that snaps magnetically taking advantage of the new magnetic connector and uses the same button technology as MacBook keyboards. This will only work with the iPad Pro. The Pencil cost $99 and the Smart Keyboard will set you back a whopping $169.
New Apple TV
Next Apple takes tot the stage to announce their redesigned set-top box. Actually, the box itself has seen much of a redesign as it's operating system which the company calls tvOS. This operating system places emphasis on cord-cutting favorites like Hulu, Netfilx and MLB at Bat. Apple also announces that Apple Music will joining it list of applications and provide third party support for app developers. The digital assistant Siri also takes center stage with the announcement of tvOS. Siri is easily accessible with large variety of voice commands. The company also provides casual gaming in their set-top box with the new remote that has some Nintendo Wiimote-style motion controls. The new Apple TV is available in October and starts at $149 for a 32GB model.
iPhone 6s & iPhone 6s Plus
Finally, Apple CEO returns to the stage at the Bill Graham Civic Auditorium to announce it latest smartphones. This duo of new devices are similar in appearance to it's predecessor but sport a variety of new features. The most talked about feature will have to be Apple's 3D Touch. 3D Touch is the new “taptic engine” that can recognize how hard you touch the screen. Long touches will bring up shortcuts around the new iPhones. For example, the user can peek at an email with a deeper tap and hold and the user can even access applications without opening them thanks to 3D Touch. Both of the new smartphones are packing a new 12 megapixel iSight camera which the company states can take much better low light photos. 4K video support is also provided with the new camera hardware. 
- 4.7" iPhone 6s & 5.5" iPhone 6s Plus
- 3D Touch
- 64-bit A9 chip
- 12MP back camera with 4K video recording
- 5MP FaceTime HD and Retina Flash
- Touch ID
- Supports WiFi up to 866 mbps, with 300 mbps LTE
Most surprising of all may just be Apple's new iPhone upgrade program. The company announced a monthly payment plan within their retail stores that allows customers to upgrade to the new iPhone every year starting at $32/month. This will include an unlocked phone and AppleCare! Device monthly payment plans may not be exactly new, as some carriers have been trying out payment plans like this for over a year now. What is new about this is the fact that, the customer will be doing this straight from the manufacturer! It will be interesting to see if other manufacturers follow Apple's direction with this. These new smartphones will be on pre-order September 12th and official launch date is September 25th.
