According to reports, after a five-year reign, Google has replaced Apple as the world’s most valuable brand with a brand value of $109.5 billion. Google’s parent company, Alphabet reported that revenue exceeded expectations thanks to some booming YouTube video advertising and cloud-computing business. The value of Google’s brand rose by 24%, propelling it to the top spot for the first time since 2011. The report deemed Amazon the third most valuable brand, followed by AT&T and Microsoft.

// via Instagram According to reports, after a five-year reign, Google has replaced Apple as the world’s most valuable brand with a brand value of $109.5 billion. Google’s parent company, Alphabet reported that revenue exceeded expectations thanks to some booming YouTube video advertising and cloud-computing business. The value of Google’s brand rose by 24%, propelling it to the top spot for the first time since 2011. The report deemed Amazon the third most valuable brand, followed by AT&T and Microsoft.