// via Instagram After reporting losses for seven consecutive quarters, HTC's president of Smartphone and Connected Devices, asserted their return to profitability by reducing product offerings to a small number of projects with potential for "profitable sales." This includes getting out of the "ultra competitive" entry-level smartphone market. HTC insists their development and marketing is better spent on a few higher-margin devices. The company states they will not be presenting more than 7 devices this year. The 5.7" HTC U Ultra will have a price tag of $749 and will be available in March.
Friday, February 17, 2017
After reporting losses for seven consecutive quarters, HTC's president of Smartphone and Connected Devices, asserted their return to profitability by reducing product offerings to a small number of projects with potential for "profitable sales." This includes getting out of the "ultra competitive" entry-level smartphone market. HTC insists their development and marketing is better spent on a few higher-margin devices. The company states they will not be presenting more than 7 devices this year. The 5.7" HTC U Ultra will have a price tag of $749 and will be available in March.
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